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Design Games
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Proximity & spacing

Proximity and spacing help people see which elements belong together. Smaller gaps connect related content, while larger gaps separate distinct groups and make a layout easier to understand.

Spacing in motion

Distance makes relationships visible before the words are read.

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Unclear grouping. Clear grouping.

Unclear groupingRelationships feel ambiguous

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One practical visual design lesson, delivered every other Tuesday.

Nothing else changed. Smaller gaps connect related elements, while larger gaps separate distinct groups.

Practice

Now group the related content.

Adjust the space between each pair so the relationships in the newsletter signup are easy to understand.

Interactive exercise

Make the relationships clear.

Progress1 of 5 spacing relationships correct
Game tools

Select a spacing handle, then move the related elements closer together or farther apart.

Selected relationshipNo gap selected
Current spacingSelect a gap

The principle

Why proximity works

Smaller distances imply stronger relationships. Larger distances separate groups and tell someone that a new piece of information is beginning.

Spacing communicates structure before a person reads the words, helping a page feel organized and easier to understand.

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Contrast

Use meaningful differences to improve emphasis and legibility.

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Play contrast